„We go and go
– for how long now?
It’s difficult to say.
Nothing changes with our steps;
it’s the same there and here;
before as now and after;
in the immeasurable monotony
of space, time drowns.
Motion from one point to another
isn’t motion at all anymore
if sameness rules,
and where motion is not motion,
time doesn’t exist.”
Thomas Mann
Face conference
Face archive
face 1998
2nd International Seminar face 1998 -
"Management of company’s communication"
Keynote speakers
Prof. Stuart Macdonald
Prof. Scott Robert Olson
Prof. Cees B. M. van Riel
Subject matter
II International Seminar face 1998 was the answer to the most important challenges that rise for Polish companies:
- How to reach clients most efficiently?
- How to distinguish from competitors?
- How to increase company’s value on methodical basis?
The seminar presented the most up-to-date concepts and proven solutions for company’s communication management, and especially:
- Diagnosis
- Planning
- Realization
- Controlling
Face 1998 seminar agenda
Opening lecture - Managing communication
Bogdan Dąbrowski
Managing Consultant
GFMP Management Consultants
Corporate image strategy of Novartis after merging Ciba-Geigy and Sandoz
Dorota Chojecka
Marketing Coordinator
Novartis
Barriers and Perspectives of Corporate Communication in Poland - Presentation of the Research Data
Roman Rostek
Senior Consultant
GFMP Management Consultants
Planning of long term PR operations - case of Opel factory in Gliwice
Zbigniew Lazar
Public Relations Manager
General Motors
Public Affairs - navigation of information
Zbigniew Wróbel
Vice-President Corporate Development
PepsiCo
Communication Audit
Prof. Scott R. Olson
Ball State University
Role of constant elements in promotion campaign of Intel Inside
Tomasz Klekowski
Consultant
Intel
Corporate Branding
Prof. Cees B. M. van Riel
Erasmus University Rotterdam
Management of corporate communication in a global scale
Jochen Döring
Chief Communications Officer
Siemens Building Technologies Ltd Zürich
Renata Sikora
Marketing Manager
Siemens I&C Polska
Organization of Communication Department
Bogdan Dąbrowski
Communication as a basis of organisation of Dell Company
Roman Durka
CEO
Dell
Corporate Identity - defining the concept, measuring and planing
Prof. Cees B. M. van Riel
Management in the turbulent times
Christopher Large
Member of the Board
Nationale Nederlanden
Managing communication during crisis
Prof. Scott R. Olson
Loyalty or Betrayal?: Information for Innovation in the Organization
Prof. Stuart Macdonald
University of Sheffield
Time of war, time of peace - Flexibility in the approach to the clients
Przemysław Wojak
Media and PR Director
CPC Amino
Control of Realization of Communication Strategy
Roman Rostek
Tchibo - young brand. Creation of image - case of Gran Cafe coffee
Wioletta Rosołowska
Marketing Manager
Maria Oskroba
Public Relations Manager
Tchibo
Internal Communication in change management in Deutsche Bank
Clas Röhl
Group Staff Communications
Deutsche Bank AG
Workshop: Analysis of Corporate Culture
2010 GFMP Management Consultants