face 1997

1st International Seminar face 1997 -
"Integrated communication of the company"

Keynote speakers

Prof. P. Cushman
Prof. Sarah S. King
Prof. John Parrish-Sprowl
Dr Anke Derieth

Subject matter

Face 1997 seminar was aimed at presentation of corporate communication methods' optimization, with emphasis to:

• Corporate Identity concept, being not only the way it looks (Corporate Design), but including also Corporate Behavior) and Corporate Communication
• The concept of Integrated Communication
• Answer to question: How to increase the company's value on methodical basis?

Face 1997 seminar agenda

Concepts of corporate communication with environment, Corporate Identity concept
Bogdan Dąbrowski
Managing Consultant
GFMP Management Consultants

Concept of integrated communication (according to Bruhn) and Corporate Personality
Dr Anke Derieth
Nutrinova
Germany 

Integrated communication system in ICL
Ewa Rożniecka
Marketing Communications Manager
ICL Poland

Corporate Identity in Bayer AG
Dr Monika Schuetze
Head of Corporate Identity Department
Bayer AG 
Germany

Corporate behavior and internal communication
Dr John Parrish - Sprowl
Indiana University Purdue University
USA

Corporate behavior and public affairs
Anna Kutymska
Marketing Communications & External Affairs Advisor
Shell Polska

International corporation vs image on the new market
Katarzyna Pąk
Public Relations Supervisor
Sony Poland

Company’s image change program
Emila Osewska
Marketing Manager
British Airways

Integrated communication in ABB Corporation
Bruce Kaukas
Corporate Communication Head
Asea Brown Boveri Ltd
Switzerland

Internal communication in the companies of ABB Corporation
Beata Kopczyńska
Corporate Information Director
Asea Brown Boveri Ltd Polska

Public relations department in company’s integrated communication
Piotr Czarnowski
First PR

Integrated communication of the international corporation
Jacek Myrcha
Marketing Manager
Microsoft

Leading communication strategies on the global market
Prof. Donald P. Cushman,
Prof. Sarah S. King
The Cushman Group
USA

Case study: selected communication’s strategy analysis
Prof. Donald P. Cushman,
Prof. Sarah S. King

External communication in Toyota Motor Company
Jan Okulicz
PR Manager
Toyota Motor Poland

Comprehensive identification of the company
Marek Weiland
Grupa A5

Corporate Advertising: presentation of research results
Roman Rostek
GFMP Management Consultants

Integrated communication
Marek Drabik
Coca-Cola

Workshop: Building strategy of integrated communication