Conference agenda || GFMP Management Consultants

Day One, Tuesday, October 21
10.00	Official opening
10.10	Reducing Complexity of Communication Activities in the Periods Difficult for the Company Bogdan Dąbrowski, Managing Consultant GFMP Management Consultants
11.10	Keynote lecture: Creating the Credible Company: Communicating with Today’s Skeptical Workforce Roger D’Aprix, Vice President ROI Communication
13.00	Case study: Using Social Network and Web2.0 Technology in Corporate Communications and Human Resource Development Stephan Herrlich, Managing Director IntraWorlds (Munich)
14.00	Lunch
15.00	Case study: Communication puzzle – Building a Complex Way of Communication at Ericsson by Choosing the Right Media Katarzyna Pąk, Communication Director Ericsson
16.00	Coffee break
16.20	Discussion panel: CEO Communication. The Role of the CEO as Sender of Communication Discussion with participation of keynote speaker, lecturers and guests.
17.00	End of day one
17.15	17.15 Networking reception Right after we close the first day of face seminar, we would like to invite You to spend the evening together. In pleasant atmosphere You will have a chance to share your opinions and network with other participants and lecturers.

Day Two, Wednesday, October 22
9.00	Case study: CEO is a Human Too – Creating Organizational Culture by Building Relations Between the Board and Employees at ING Bank Śląski Edyta Bracik, Head of Public Relations Dorota Hałas-Krupińska, PR Account Manager ING Bank Śląski
10.00	Case study: Communicating Strategy and Communication Strategy at Vattenfall in Poland Piotr Kędzierski, Head of Communications Jolanta Wierzbicka, Internal Communications Manager Vattenfall Poland
11.00	Coffee break
11.25	Case study: New Paths or Well-Tried Trails – Improving Communication Processes at Tesco Poland Elżbieta Gołąb, People Step Change Manager Tesco Polska
12.25	Case study: Building Successful Strategy for Internal Communication and Employer Branding – Proven Methods of Mars Poland Katarzyna Falecka-Grodny, Communication Manager Ewa Sękowska-Wasilewska, Recruitment and Employer Branding Specialist Mars Polska
13.25	Lunch
14.25	Case study: Using Town-Hall Meeting to Communicate Strategy and Build Involvement at Coty Violetta Lechowicz, HR Director Eastern Europe Coty Polska
15.25	Coffee break
15.45	Case study: Internal Magazine as a Tool for Receiver-Focused Internal Communication Wojtek Mrugalski, Internal Communications Manager Kompania Piwowarska
16.45	Closing notes
17.00	End of day two

For more information download the brochure (.PDF 228 Kb).