face 2008

12th International Seminar face 2008 - Modern communication strategies
Strategy – Target groups – Toolbox

Keynote Speaker

Roger D'Aprix

Subject matter

12th International Seminar face 2008 focused on three important areas:

• Strategy: What should be done in order to fulfill the importance of internal communication and to ensure the company's success?
• Target groups: How to diverse commutation message in response to different employees' needs and to fulfill informational needs of the key target groups for internal communication?
• Toolbox: How to develop communication tools in order to make them useful, reliable and attractive for the target groups?

Face 2008 conference agenda

Reducing complexity of communication activities in the periods difficult for the company
Bogdan Dąbrowski, Managing Consultant
GFMP Management Consultants

Keynote speech: Creating the credible company: communicating with today’s skeptical workforce
Roger D'Aprix, Vice President
ROI Communication (USA)

Using social network and Web2.0 technology in corporate communications and human resource development
Stephan Herrlich, Managing Director
IntraWorlds (Munich)

Communication puzzle – Building a complex way of communication at Ericsson by choosing the right media
Katarzyna Pąk, Communication Director
Ericsson

Discussion panel: CEO Communication. The role of the CEO as sender of communication
Discussion with participation of keynote speaker, lecturers and guests.

CEO is a human too – Creating organizational culture by building relations between the Board and employees at ING Bank Śląski
Edyta Bracik, Head of Public Relations
Dorota Hałas-Krupińska, PR Account Manager
ING Bank Śląski

Communicating strategy and communication strategy at Vattenfall in Poland
Piotr Kędzierski, Head of Communications
Jolanta Wierzbicka, Internal Communications Manager
Vattenfall Poland

New paths or well-tried trails – Improving communication processes at Tesco Poland
Elżbieta Gołąb, People Step Change Manager
Tesco Poland

Building successful strategy for internal communication and employer branding – proven methods of Mars Poland
Katarzyna Falecka-Grodny, Communication Manager
Ewa Sękowska-Wasilewska, Recruitment and Employer Branding Specialist
Mars Poland

Using town-hall meeting to communicate strategy and build involvement at Coty
Violetta Lechowicz, HR Director Eastern Europe
Coty Poland

Internal magazine as a tool for receiver-focused internal communication
Wojtek Mrugalski, Internal Communications Manager
Kompania Piwowarska

Workshop: How to effectively communicate a significant change?